A strategic visual identity refresh transforming COPPLINN's brand for modern market relevance while honoring its heritage.
👤 Role: Lead Designer ****🏷️ Project Type: Branding, Interaction Design ****👥 Supervisors: Connie Lui, Diego Marini ****🫂 Team Members: Deniz Sulmaz ****📅 Year: Nov 2024
COPPLINN rebranding was a comprehensive solo project focused on revitalizing the brand's visual identity and communication strategy. Working independently under the guidance of industry professionals, I developed a cohesive brand system that better aligned with COPPLINN's values and target audience while enhancing their market presence.
Key Objectives:
https://www.canva.com/design/DAGVgE_neAc/eFS8qYLTFu5Wb3iUXR54Bg/view?utm_content=DAGVgE_neAc&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h3e088a7acb
COPPLINN faced increasing market competition and evolving consumer expectations, while its existing brand identity had become outdated and inconsistent across platforms. The brand needed a refresh that would honor its history while creating a more dynamic, contemporary presence that could engage new audiences and strengthen connections with existing stakeholders.
A comprehensive rebranding that maintained COPPLINN's core identity elements while introducing a modernized visual system. The solution included refined typography, an updated color palette, versatile graphic elements, and consistent application guidelines. The new brand identity balances professionalism with approachability, creating a flexible system that works effectively across digital and physical platforms.
[https://drive.google.com/file/d/1GKSxhPS6FJYwYZMxDtP8VN-ONHav7Ivm/view?usp=sharing](https://drive.google.com/file/d/1GKSxhPS6FJYwYZMxDtP8VN-ONHav7Ivm/view?usp=sharing)